Week 4 - MKTG 6101 - Surfing the Tsunami Chapter 4

Chapter 4 of Surfing the Tsunami is all about adapting to AI. This is the first of three options to respond to AI: adapt, adopt, and adept. During this phase, it is important to embrace AI and do what you can to learn more about it. There are a plethora of articles, books, videos, and sources that provide information about the changes in AI. Adapting is learning and paying attention to AI so while going through different resources it may be helpful to take notes as you learn. It may also be helpful to post these notes to a blog so others can use this as a resource to learn more about the impact of AI just as you did. 

Kelsey details the importance of consistency when adapting to AI. Especially with a topic as in-depth as AI, it is easy to get discouraged and put researching and learning on the back burner. Putting time on your calendar and setting reminders is a great way to keep it in the forefront of your mind. The more time you put into learning about AI and the progression of AI, the more you will be intrigued by the information. Also look to different medias when doing research, read articles, watch videos, and listen to podcasts. 

References 

Kelsey, T. (2021). Surfing the Tsunami.