Week 3 - MKTG 6101 - Surfing The Tsunami Chapter 3

Just like anything in the world, some people are resistant to the implementation of artificial intelligence (AI). In Chapter 3 of Surfing The Tsunami, Professor Todd Kelsey writes about the three different perspectives one could have when it comes to AI: optimists, pessimist, and realists. Kelsey provides different questions to ask yourself to determine your stance. 

Optimist

This person focuses on the good and the benefits that AI can have. How much more of an impact do you think AI can have than prior technological advances? Do you think this will impact job availability in the short-term or long-term? Do you think everyone should take action such as adapting, adopting and/or becoming adept to AI?

Pessimist

This person focuses on the negative side of AI implementation. Do you think AI can create more jobs than they replace? What response do you think organizations and governments will have if there is a significant decrease in job availability due to AI? Do you think everyone should take action such as adapting, adopting and/or becoming adept to AI?

Realist

This person focuses on the results that data provides. Do you think AI will have a larger impact than prior technological advances? Do you think everyone should take action such as adapting, adopting and/or becoming adept to AI? Should action be confined to price life or should you advocate for your community on the serious impact of AI? 

Whether you resist the implementation of AI or not, that will not change the world moving forward with technological advances. It is important to take action and stay in the know about the future of AI. There are plenty of resources available to remain in the know about AI and how it’s progressing. Kelsey also provides a plethora of resources in the book. 

References

Kelsey, T. (2021). Surfing the Tsunami.