Week 1 - MKTG 6101 - Surfing the Tsunami Chapter 1

The book, Surfing the Tsunami by Todd Kelsey, discusses the impact of Artificial Intelligence (AI) on jobs. Kelsey wrote “… ultimately the goal of artificial intelligence is to explore how far computers can be taken to stimulate human intelligence, or potentially to exceed human intelligence” (2018, p. 10). A key intention of AI is to take over mundane tasks and allow humans to perform the more analytical, stimulating tasks. Kelsey mentions how AI advances in software automation have advanced from pencil and paper to calculators and spreadsheet programs (2018, p. 17). Programs such as Microsoft Excel have become such a large part of many jobs from analysis and data manipulation to planning and tracking projects. 

Artificial Intelligence can be seen in both hardware and software. Robots are a great example of hardware AI. On the campus of Arizona State University, there are robots that ride around on the sidewalks and deliver food to students. Watching them maneuver around fixed structures as well as passersby is absolutely incredible. However, most people think of the software aspect of AI. Targeted ads are a great example of software AI. They are a way to provide consumers with advertisements related to their interests based on recent searches and actions. Whether hardware or software AI, both are just starting to take off and are likely to grow exponentially in the coming years. 

References:

Kelsey, T. (2018). Surfing the tsunami. Todd Kelsey. 

Sponsored Post. (2018). The Impact of AI on Graphic Design [Graphic]. The Sociable. https://sociable.co/technology/the-impact-of-ai-on-graphic-design/