Week 2 - MKTG 6101 - Ascend Your Start-Up Chapter 2

When turning an idea into a product, it’s understandable if it is not perfect the first time. Learning to persevere when challenges arise is key to managing a start-up. Using a challenge to reevaluate, learn, and grow can be the difference between succeeding or failing. Don’t be a perfectionist when it comes to the prototype. Receiving feedback and learning through others is important. People look at products and services from different perspectives so receiving feedback and making adjustments as needed based on what you hear can provide a growing point from just your one perspective. 

Start with the minimal viable product (MVP). In Chapter 2 of Ascend Your Start-Up, author Helen Yu defines MVP as “… a product with only one basic set of features - just enough to capture the attention of early adopters and make your solution unique (2021, p. 60). Producing a product that has the basic purpose will allow for others to provide insight on what could make it better, how it could provide an even better solution. This will also allow for you to ensure you’re solving the problem you intended to solve and how other solutions compare. Starting simple allows for you to learn and adjust throughout the process to provide the most effective final product. 

References 

Yu, H. (2021). Ascend Your Start-Up: Conquer the 5 Disconnects to Accelerate Growth.